Post by : Saif
Google is facing a growing number of private lawsuits across Europe after the European Union imposed a $1 billion fine under the Digital Markets Act, a decision that legal experts say could trigger damage claims worth up to $10 billion.
The latest regulatory action marks the first major penalty against Google under the Digital Markets Act and is expected to encourage more competitors to seek compensation through national courts.
Lawyers and litigation funding firms say several companies have either filed lawsuits or are preparing new claims, arguing that Google's business practices unfairly favored its own services while harming rival platforms.
The EU found that Google gave preferential treatment to its own services and restricted app developers from directing users to cheaper purchasing options outside the Google Play Store.
Google has rejected the allegations, saying the lawsuits are being driven by competitors seeking financial payouts rather than investing in innovation.
Several companies have already launched legal action against Google, including price comparison platforms in Germany, Sweden, the United Kingdom, Italy, and the Netherlands.
Among the largest claims:
Legal experts believe the DMA ruling could strengthen these ongoing cases by providing additional evidence of anti-competitive conduct.
Read more: Google Opens New AI Engineering Centre in Taiwan, Strengthening Global Tech Collaboration
The new legal pressure comes after years of EU investigations into Google's market practices. European regulators have imposed more than €10.4 billion in fines on the company since 2017 over competition-related violations.
Last month, Google also lost its appeal against a €4.1 billion EU antitrust penalty related to its Android mobile operating system.
Industry observers say the company is expected to challenge the latest DMA fine as well, meaning legal proceedings could continue for several years before final judgments are reached.
Competition lawyers say the latest EU decision may encourage additional businesses to pursue damages, while Google argues that many of the claims lack merit.
With appeals expected in several ongoing cases, the dispute between Google and its European rivals is likely to remain one of the largest and most closely watched antitrust battles in the global technology sector.
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