Post by : Saif
China’s electric vehicle industry has taken another major step into Europe. Zeekr, a brand owned by Geely, officially launched its cars in Germany on Monday. The company is starting its entry with three models, with prices beginning at 37,990 euros. This move marks an important moment in the growing competition between Chinese, European, and American electric car makers.
German consumers now have another option in the fast-changing EV market. China has been pushing hard to expand in Europe because demand for electric cars continues to rise. Many buyers are looking for clean energy, lower fuel costs, and advanced technology. Chinese brands like Zeekr believe they can attract customers with strong features and more affordable prices compared to many Western models.
Zeekr’s Europe CEO, Lothar Schupet, said that interest in the brand is already very high. According to him, many large companies in Germany are waiting for Zeekr cars to arrive. These include several major firms listed on the DAX index, which is Germany’s most important stock market index. Zeekr has also partnered with BNP Paribas and its leasing branch, Arval, to serve corporate customers. This shows that the company is targeting not only regular buyers but also business fleets and rental companies.
Germany is one of the world’s most competitive car markets, home to brands like BMW, Mercedes-Benz, Audi, and Volkswagen. For Zeekr to enter this market, it must offer strong quality, good range, and modern technology. The brand believes it can do that. Zeekr’s vehicles, including stylish sedans and family-friendly models, promise solid performance at a lower price point than many rivals.
Zeekr’s ambitions are not limited to Germany. The company plans to expand further into Europe next year. It expects to reach Spain, Italy, France, and the United Kingdom in 2026. This strategy shows how confident Chinese automakers are in their ability to gain ground across the continent.
Europe is currently seeing a major shift as more people move from fuel-powered cars to electric ones. But it is also facing pressure from cheaper Chinese imports, which has worried some European manufacturers. Still, consumers may benefit from more choices and lower prices.
Zeekr’s launch in Germany represents a new chapter in Europe’s EV competition. It will push local brands to move faster on innovation, pricing, and customer service. For buyers, it may be the start of a wider range of electric cars that are more affordable and advanced.
With strong demand, powerful partners, and clear plans for expansion, Zeekr is aiming to become a major player in Europe. The coming years will show whether it can keep up with local giants and win the trust of European drivers.
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