Maruti set to reveal first electric car eVitara under new plan

Post by : Bandan Preet

Photo:Reuters

Maruti is getting ready to enter the electric vehicle market in a different way than most of its competitors. While many other car companies are focusing only on electric vehicles, Maruti is taking a different route by offering multiple types of engine options in its vehicles. These include petrol, hybrid, CNG, and now, electric too.

The company is preparing to launch its first battery electric vehicle, which will be called the eVitara. This car is expected to be introduced in the Indian market next year. It will be a sport utility vehicle (SUV) and is designed for families and city travel. The eVitara is being developed to match the driving needs of Indian roads while also offering an option for people who want to switch to electric mobility.

Unlike many global carmakers who are moving fully into electric vehicles, Maruti wants to give its customers choices. The company believes that Indian roads, fuel infrastructure, and customer preferences are still very diverse. That’s why they are following a "multi-powertrain" strategy. This means Maruti will offer different types of engines depending on what the customers need and what kind of fuel is available in their area.

Maruti’s officials have said that they don’t want to rush into electric vehicles without understanding what Indian drivers really need. They want to make sure that every new model they bring — whether petrol, hybrid, or electric — fits well into people’s lives. This way, they hope to meet demand from different types of buyers across the country.

At the same time, this strategy sets Maruti apart from other major carmakers who are quickly shifting to fully electric lineups. Maruti is looking at a more balanced approach where electric vehicles are one part of a bigger plan, not the only goal.

The eVitara will be the company’s first step into the electric car space, and it is expected to grab attention once launched. Many auto industry watchers are waiting to see how this SUV performs, both in terms of price and real-world performance. Since Maruti is one of the biggest carmakers in the country, its move into the electric segment could influence the direction of India’s EV market.

This upcoming launch of the eVitara is part of Maruti’s long-term plan to offer a variety of eco-friendly and fuel-efficient cars without fully abandoning the current fuel systems that people still use today. With this, Maruti hopes to lead the market not just in numbers but also in giving customers what they really want — choice, comfort, and convenience.

The launch of the eVitara is expected to take place in 2025. Until then, Maruti will continue preparing its production systems, sales strategy, and service networks to support this new kind of vehicle.

This event marks a big moment for India’s automotive future, and all eyes will be on how this move shapes the journey toward electric mobility in the country.

Maruti eVitara